“Do I need to fill in the second address line?”.Many of your ecommerce website visitors, though, struggle when two separate address lines show up, asking:
![when creating labels in word address 2 leaves space when creating labels in word address 2 leaves space](https://lh3.googleusercontent.com/-EPI9npOE6rI/YAxfRP5H0fI/AAAAAAAAAOM/YX43wSUOMOYw-S3nPidF8OiT-ZsUjf4AwCLcBGAsYHQ/w1280-h800/Gsuite-screenshots4.jpg)
If I instinctively know exactly what to do and when to do it, shouldn’t you know too? Like the fish in water, it’s tough to see something that’s right in front of your face. That may be the primary reason why optimizing the field is seldom considered. What does “Address Line 2” mean?Īddress Line 2 isn’t a mystery or a problem to ecommerce managers and online super-shoppers.
#WHEN CREATING LABELS IN WORD ADDRESS 2 LEAVES SPACE HOW TO#
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![when creating labels in word address 2 leaves space when creating labels in word address 2 leaves space](https://i.ytimg.com/vi/yr0szWDBJYo/maxresdefault.jpg)
Your adjustment will pay for itself many times over. The little amount of time and effort your team will need to invest is minimal.
![when creating labels in word address 2 leaves space when creating labels in word address 2 leaves space](https://images.tips.net/S06/Figs/T8720F1.png)
The good news is that small changes in your data-collection forms can help keep your visitors smiling, make sure they complete the order, and leave them with a better opinion of your brand. These Line 2 problems violate a cardinal rule of smart user experience design: Always seek to remove friction never to create it. It’s a seemingly small issue that can have big consequences.Įrrors and confusion around it can lead to validation failures and user frustration. Have you ever been filling out a form online, or checking out in an ecommerce shopping cart, and bypassed Address Line 1, entering your info in Address Line 2 instead?ĭid you wonder whether that would cause a problem? Better yet, did you wonder “What is that line actually for anyway?”Īddress Line 1 vs Address Line 2 is an issue everyone has run into, but few are doing anything about.